Group: Audience Research - Methodology

• Through the time that we have spent as a group, there has been aspects of our film opening that we have been able to agree on without any doubts, such as that the first scene should consist of one of the murders that the serial killer would commit.
• However, there has been other aspects that we have been unable to agree on, and these are the aspects that we included in our survey so that we could come to a conclusion on that certain production decision.
• These topics included: Location, time of the day that the events would take place at, the antagonist’s appearance, gender of the characters, colour, narrative (motive for murders) and music/sound.
• We also included questions concerning the details of those filling the survey out, to see if they are the prime target audience of our project of 15-24 year olds, as people in that group’s opinion does not matter less, but may have a bigger effect on how we go about developing our project.
• The results of the survey were then to be analyzed by the members of our group, and came to ‘concrete’ conclusions concerning the aspects which we were originally at ends about. We believed our survey was effective and simple enough to provide us with a good idea on the unanswered questions before.

Results

 

• Question 1: 73.7% of the people who filled out the survey were shown to be male.
• Question 2: 88.2% of the people who filled out the survey were shown to belong to the age group of 16-20 year olds while half of the remaining group belonged to the 21-24 age group, showing that most of the people who filled out our survey belonged to our target audience, thus the rest of the results would be more effective than if the survey was filled out by a different age group.
• Question 3: 47.4% of votes on this question stated that it is very important for our opening to be shot a night time in the dark. No other option gained more votes than this in this question.
• Question 4: The only item of clothing that was shown to have a major importance for the antagonist to be wearing in our opening, was a mask, the other items of clothing were simply voted to have a reasonable importance.
• Question 5: Our results show that the antagonist should be a male while the protagonist should be a female.
• Question 6: By a substantial amount of votes, the most favoured location for our opening was a dark and lonely road with a single lamp post as a source of light.
• Question 7: Concerning the antagonist’s appearance, the majority of the votes showed that their identity should be semi-concealed.
• Question 8: Individual answers generally stated that the culprit of the crimes in the opening should wear dark colours, while many also said that the victim should having a white (and blonde) appearance (clothing and hair), which would create a effective juxtaposition between good and evil.
• Question 9: The majority of our results state that the reason for the murder should be that the killer is mentally unstable, but many also said there should be a religious motive.
• Question 10: The majority of votes stated that the music for the murder scene should consist of a piano tune. Results